Couturine

Growth you can
audit weekly

A growth practice for consumer brands that would rather be checked than believed. The method is published; the numbers are yours.

Six disciplines, one read.

Every channel reports into the same Monday page, so nothing is optimised in isolation.

Search

Paid and organic search

Retention

Email and SMS automation

Analytics

Attribution stated plainly

Conversion

Landing pages and checkout

ContentConversionCreativeLifecycleAffiliatesRetention

ShopifyAttentiveMeta adsGoogle adsBigQueryFigma

Acquisition, retention
and the page between

Lifecycle email and SMS

Flows and campaigns owned by the brand, measured on revenue per send.

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Paid media, measured

Search and social run as one budget against one number, read weekly.

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Analytics and attribution

One number a quarter, a written read every Monday, platform figures shown and never summed.

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Five shapes of engagement

A creative pipeline

Weekly creative reportAttribution stated plainly

Creative judged by what it moved, on the Monday page.

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A checkout baseline

Two-week read before any changeOne test at a time

A checkout taken from guesswork to a measured baseline.

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A retention loop read in writing

Segments named, cadence agreedOffers tested one at a time

Repeat purchase treated as the first number, not the last.

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A replenishment flow

4-week cycle, written readOne test at a time, tracking checked

A welcome and replenishment programme rebuilt around one metric.

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Five dashboards folded into one page

Misses listed first13-week view

Reporting reduced to one written page a week.

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One test at a time

One test at a time per channel, with the tracking checked before it starts, so every result can be read and acted on the following Monday.

Variation A

Variation B

Repeat purchase rate—

Purchase conversion rate—

Revenue per send—

Values are written into the Monday read for each client. None are shown here.

Specialists, in sync

Each discipline has its own specialist and all of them read the same Monday page, so nothing is lost between teams.

Everything done in-house and shown in writing.

Three things
we hold to

We agree the question before the data

One number is agreed in week one, and every dashboard answers to the Monday page rather than the other way round.

We spend on intent before reach

High-intent channels are funded first, and the overlap against paid search is shown rather than summed.

We read the retention loop before touching it

Every customer journey is a series of decisions, so we read the loop in writing first and change one part of it at a time.

Let's talk about
your numbers

Six disciplinesA written read every MondayOne number a quarterOne test at a time

The questions
we get first

What data do you need access to?

Analytics, the ad accounts and the email platform, read-only where possible until a change is agreed in writing.

Do you work inside our existing platforms?

Yes. Every account stays in your name and we work inside it; nothing is moved to ours.

What does a typical engagement look like?

Two weeks of reading, a written plan, then a four-week cycle of ship and measure that repeats for the quarter.

Can we start with one channel?

Yes. Many engagements start with the read and one channel and add the others when the number justifies it.

The shape of a quarter

Read

Two weeks in the accounts and the data before anything changes. You get the read in writing.

Plan

One number for the quarter, the channels that move it, and the tests we will run, in order.

Ship

Media, creative and pages go live in one week. One test at a time per channel.

Measure

The Monday read every week. What moved, why, what changes. Stop what is not working.

How the work
is set up

How the fee, the data and the reporting are set up, in one place.

Priced by scopeA fixed figure agreed before the work starts, so the fee stays the same whatever the media budget does.
Tests run a few at a timeEnough to read each one honestly, with the tracking checked before the first one starts.
Everything stays in your accountsData, builds and documentation live in your own platforms, written down as we go.
The person you spoke to does the workThe same people from the first read to the last, and the reasoning behind every decision in writing.
The current setup is kept when it worksA migration happens when the evidence asks for it and is billed as its own job.
Short jobs are sold as short jobsA six-week piece of work is quoted as six weeks; a retainer is offered only when the work is ongoing.

Six disciplines, one read.

Search

Retention

Analytics

Conversion

Acquisition, retentionand the page between

Lifecycle email and SMS

Paid media, measured

Analytics and attribution

Five shapes of engagement

A creative pipeline

A checkout baseline

A retention loop read in writing

A replenishment flow

Five dashboards folded into one page

One test at a time

Specialists, in sync

Three thingswe hold to

We agree the question before the data

We spend on intent before reach

We read the retention loop before touching it

Let's talk aboutyour numbers

The questionswe get first

What data do you need access to?

Do you work inside our existing platforms?

What does a typical engagement look like?

Can we start with one channel?

The shape of a quarter

Read

Plan

Ship

Measure

How the workis set up

Acquisition, retention
and the page between

Three things
we hold to

Let's talk about
your numbers

The questions
we get first

How the work
is set up